The University of Iowa brand guide provides creative guidance for all campus communicators to use when designing marketing, recruitment, or internal materials. Adhering to the rules of the guide strengthens the University of Iowa voice, offering visual unity to all communications. This not only elevates the Iowa brand nationally, but enhances the profile of each and every department. As the University of Iowa brand gains strengthen and recognition, so does the incredible work being done every day by students and faculty at our institution.